{"id":17,"date":"2025-10-16T04:29:47","date_gmt":"2025-10-16T04:29:47","guid":{"rendered":"https:\/\/portaljepara.biz.id\/changgo\/?page_id=17"},"modified":"2025-10-26T09:11:49","modified_gmt":"2025-10-26T09:11:49","slug":"visi-kami","status":"publish","type":"page","link":"https:\/\/portaljepara.biz.id\/changgo\/visi-kami\/","title":{"rendered":"Visi Kami"},"content":{"rendered":"

VISI<\/strong><\/h2>\n

<\/p>\n

“<\/span>Menjadi<\/span> brand pisang goreng modern <\/span>terdepan<\/span> di Indonesia, yang <\/span>dikenal<\/span> karena<\/span> inovasi<\/span> rasa, <\/span>kualitas<\/span> premium, dan <\/span>pengalaman<\/span> ‘grab-and-go’ yang <\/span>memuaskan<\/span>.”<\/span><\/p>\n

Misi<\/strong><\/h2>\n

<\/p>\n

    \n
  1. Produk<\/span> Berkualitas<\/span>: <\/span><\/strong>Menyajikan<\/span> pisang goreng yang <\/span>renyah<\/span> di <\/span>luar<\/span> dan <\/span>lembut<\/span> di <\/span>dalam<\/span>, <\/span>menggunakan<\/span> bahan<\/span> baku<\/span> pisang <\/span>pilihan<\/span> dan <\/span>adonan<\/span> dengan<\/span> resep<\/span> signature.<\/span><\/li>\n
  2. Inovasi<\/span><\/strong> Rasa:<\/strong> Terus <\/span>berinovasi<\/span> menciptakan<\/span> varian<\/span> rasa dan topping <\/span>kekinian<\/span> yang <\/span>unik<\/span>, yang <\/span>membedakan<\/span> “Chang Go” <\/span>dari<\/span> pisang goreng <\/span>tradisional<\/span>.<\/span><\/li>\n
  3. Pelayanan<\/span><\/strong> Prima:<\/strong> <\/span>Memberikan<\/span> pelayanan<\/span> yang <\/span>cepat<\/span>, <\/span>ramah<\/span>, dan <\/span>efisien<\/span>, <\/span>untuk<\/span> mendukung<\/span> gaya<\/span> hidup<\/span> pelanggan<\/span> yang <\/span>dinamis<\/span> dan “on-the-go”.<\/span><\/li>\n
  4. Standar<\/span> Kebersihan<\/span>: <\/span><\/strong>Menerapkan<\/span> standar<\/span> kebersihan<\/span> (<\/span>higiene<\/span>) dan <\/span>operasional<\/span> (SOP) yang <\/span>ketat<\/span> di <\/span>setiap<\/span> gerai<\/span> untuk<\/span> menjamin<\/span> konsistensi<\/span> kualitas<\/span>.<\/span><\/li>\n
  5. Kemasan<\/span> Modern: <\/span><\/strong>Menggunakan<\/span> kemasan<\/span> yang <\/span>praktis<\/span>, modern, dan <\/span>menarik<\/span> secara<\/span> visual, <\/span>serta<\/span> mempertimbangkan<\/span> aspek<\/span> ramah<\/span> lingkungan<\/span>.<\/span><\/li>\n<\/ol>\n

    <\/p>\n

    Tujuan<\/span> Strategis<\/span><\/strong><\/h2>\n

    Untuk<\/span> mewujudkan<\/span> Visi<\/span> dan <\/span>Misi<\/span> tersebut<\/span>, <\/span>berikut<\/span> adalah<\/span> tujuan<\/span> strategis<\/span> yang <\/span>dapat<\/span> difokuskan<\/span>:<\/span><\/p>\n

      \n
    • Pengembangan<\/span> Produk<\/span> (Product Development):<\/span><\/strong><\/li>\n<\/ul>\n
        \n
      1. \n
          \n
        1. Meluncurkan<\/span> minimal 2-3 <\/span>varian<\/span> rasa fusion <\/span>atau<\/span> kekinian<\/span> (<\/span>misal<\/span>: Choco-Cheese Lava, Spicy Gochujang, Matcha Almond) <\/span>dalam<\/span> 6 <\/span>bulan<\/span> pertama<\/span>.<\/span><\/li>\n
        2. Menciptakan<\/span> satu<\/span> produk<\/span> hero (<\/span>unggulan<\/span>) yang <\/span>menjadi<\/span> identitas<\/span> “Chang Go”.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
            \n
          • Pemasaran<\/span> dan Branding (Marketing & Branding):<\/span><\/strong><\/li>\n<\/ul>\n
              \n
            1. \n
                \n
              1. Membangun<\/span> brand awareness yang <\/span>kuat<\/span> di media <\/span>sosial<\/span> (Instagram, TikTok) <\/span>sebagai<\/span> pisang goreng “<\/span>kekinian<\/span>” <\/span>pilihan<\/span> generasi<\/span> muda<\/span>.<\/span><\/li>\n
              2. Mencapai<\/span> 10.000 <\/span>pengikut<\/span> di media <\/span>sosial<\/span> utama<\/span> dalam<\/span> tahun<\/span> pertama<\/span> dengan<\/span> konten<\/span> yang <\/span>menarik<\/span> dan <\/span>relevan<\/span>.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                  \n
                • Ekspansi<\/span> Pasar (Market Expansion):<\/span><\/strong><\/li>\n<\/ul>\n
                    \n
                  1. \n
                      \n
                    1. Membuka<\/span> 3 <\/span>gerai<\/span> baru<\/span> di <\/span>lokasi<\/span> strategis<\/span> (area <\/span>perkantoran<\/span>, <\/span>kampus<\/span>, <\/span>atau<\/span> pusat<\/span> kuliner<\/span>) <\/span>dalam<\/span> 2 <\/span>tahun<\/span> pertama<\/span>.<\/span><\/li>\n
                    2. Mendaftarkan<\/span> “Chang Go” di <\/span>semua<\/span> platform food delivery <\/span>utama<\/span> (<\/span>GoFood<\/span>, <\/span>GrabFood<\/span>, <\/span>ShopeeFood<\/span>) dan <\/span>mencapai<\/span> rating rata-rata 4.5+.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                        \n
                      • Keunggulan<\/span> Operasional<\/span> (Operational Excellence):<\/span><\/strong><\/li>\n<\/ul>\n
                          \n
                        1. \n
                            \n
                          1. Menciptakan<\/span> SOP yang detail <\/span>untuk<\/span> penyiapan<\/span> produk<\/span> agar rasa dan <\/span>kualitas<\/span> tetap<\/span> konsisten<\/span> di <\/span>semua<\/span> cabang<\/span>.<\/span><\/li>\n
                          2. Menjamin<\/span> waktu<\/span> tunggu<\/span> pelanggan<\/span> (<\/span>dari<\/span> pesan<\/span> hingga<\/span> terima<\/span>) <\/span>tidak<\/span> lebih<\/span> dari<\/span> 5-7 <\/span>menit<\/span>.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
                              \n
                            • Keuangan<\/span> Berkelanjutan<\/span> (Financial Sustainability):<\/span><\/strong><\/li>\n<\/ul>\n
                                \n
                              1. \n
                                  \n
                                1. Mencapai<\/span> target <\/span>penjualan<\/span> harian<\/span> yang <\/span>ditetapkan<\/span> dan <\/span>mencapai<\/span> titik<\/span> impas<\/span> (BEP) <\/span>dalam<\/span> 12 <\/span>bulan<\/span> pertama<\/span> operasional<\/span>.<\/span><\/li>\n
                                2. Menjaga<\/span> Harga <\/span>Pokok<\/span> Penjualan<\/span> (HPP) pada <\/span>persentase<\/span> yang ideal <\/span>melalui<\/span> manajemen<\/span> stok<\/span> bahan<\/span> baku<\/span> yang <\/span>efisien<\/span>.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                  VISI “Menjadi brand pisang goreng modern terdepan di Indonesia, yang dikenal karena inovasi rasa, kualitas premium, dan pengalaman ‘grab-and-go’ yang memuaskan.” […]<\/p>\n","protected":false},"author":98,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"yoast_head":"\nVisi Kami - Chang Go<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portaljepara.biz.id\/changgo\/visi-kami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visi Kami - 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